Setting up your webinar

Checklist

• Registration Page & Thankyou Page

• Before you start promoting your webinar, you’ll need to create a Registration Page to send people to. This is the page that explains what your webinar is about, who is hosting it, when it is happening, etc. You’ll also want to create a Thank You page (also called a Confirmation Page) that confirms someone’s attendance after they register for your webinar and tells them what the next steps are.

• Email Reminders To Registrants

• Once you’ve set up your webinar Registration and Thank You pages, the next step is to set up your email campaigns. These are the emails that will automatically be sent to each person who registers for the webinar. There are emails you’ll want to send before the webinar, and a few more emails to send them after the webinar is over.

• Webinar Presentation Structure

• The length of your webinar should be around an hour or so and as a general rule, your presentation should be 80% content, and 20% selling followed by a question and answer (Q&A) period at the end.

• Promoting Your Webinar

• Use your email list if you have one, your website, social media and offline advertising to drive traffic to you registration page.

• Recording Your Webinar

• Use a PowerPoint slide presentation to help visualise the content you'll be sharing and practice timings beforehand.

• Making Sales

• Book appointments or make an offer at the end (or during) the webinar, perhaps a special webinar only deal or bundle several products or services together for higher perceived value.

• Send a series of follow up emails to all registrants and add them to your autoresponder to keep in touch, even if they don't buy now, if they attended your webinar they are interested in your product or service.