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People looking for the type of service you offer don't become your customers overnight, they go through an evolution of discovery. This is where a webinar can provide a shortcut to the KLT factor. It all starts with "awareness" potential customers have to first know that you exist ! it's about your story, your background and how your knowledge and expertise relates to the problem they are facing and how you bring it their attention.
They have to like you and this is achieved through building rapport with your presentation and offering value and expertise up front without conditions to help them solve a problem they are facing.
"If people like you they'll listen to you, if they trust you they'll do business with you" - Zig Ziglar
Establish trust with your credentials, experience, case studies, testimonials and by providing proof you can do what you say you can do.
Your webinar will help you achieve these goals.